A Decade of Dedication: Sourabh Bhadauria's Rise in Global Hospitality

6, Oct 2024 | nepaltraveller.com

He brings his wealth of experience and strategic insight to his role in the Director of Sales and Marketing at Holiday Inn Resort Kathmandu.

Introducing Mr. Sourabh Bhadauria, a seasoned hospitality professional from the vibrant pink city of Jaipur, India, who has dedicated over a decade to crafting unforgettable guest experiences. With a career that has flourished in renowned hotel companies such as Marriott, ITC, and IHG, Sourabh has enhanced his expertise across diverse markets, including the UK, Sri Lanka, India, and Nepal. His journey in the hospitality industry began in the front office, evolved through food and beverage, and ultimately found his focus in sales and marketing. Currently, he brings his wealth of experience and strategic insight to his role in the Director of Sales and Marketing at Holiday Inn Resort Kathmandu.

How do you see your current role contributing to your organization's success and the overall growth of hospitality in Nepal?

As the Director of Sales & Marketing at Holiday Inn Resort Kathmandu, Budhanilkantha an IHG Hotels & Resorts hotel in Nepal, I am committed to driving revenue growth and enhancing our brand's reputation in the competitive Nepali hospitality market. With IHG's strategic expansion and the signing of over 10 hotels across major cities like Kathmandu, Chitwan, and Pokhara, I aim to position our brand as a leader in the industry. By developing innovative marketing strategies, optimizing sales processes, and fostering strong partnerships, I will contribute to the success of our hotels and the overall growth of Nepal's tourism sector.

How do you track sales targets and ensure that marketing objectives are being met?

To effectively track sales targets and measure marketing performance, I utilize a combination of key performance indicators and analytics tools. These include KPIs such as RevPAR, competition analysis, website traffic, social media engagement. By regularly monitoring these metrics, I can identify areas for improvement and make data-driven decisions to optimize our marketing efforts.

How would you approach developing a marketing plan for a new product or service?

When developing a marketing plan for a new product or service, I follow a structured approach that involves:

·         Market research

·         Product positioning

·         Marketing strategy

·         Budget allocation

·         Measurement and evaluation

In your opinion, what steps need to be taken to help Nepal's hospitality industry thrive?

To promote the growth of Nepal's hospitality industry, several key steps should be taken:

·         Infrastructure development

·         Sustainable tourism

·         Human capital development

·         Marketing and branding

·         Government support

What are you passionate about, and what keeps you motivated, refreshed, or entertained?

I am passionate about creating exceptional guest experiences and contributing to the growth of the hospitality industry. My motivation comes from the satisfaction of seeing guests enjoy their stay and the opportunity to make a positive impact. To stay refreshed and entertained, I enjoy playing video games, cycling, and spending quality time with friends and family. Additionally, philanthropic initiatives and giving back to the community are deeply motivating to me.

What would you recommend as the best thing for a tourist or visitor to do in Nepal?

Nepal offers a diverse range of experiences for tourists. If you're looking for adventure, I highly recommend trekking in the Himalayas or exploring the national parks. For cultural immersion, visiting ancient temples, monasteries, and local villages is a must. And if you simply want to relax and enjoy the natural beauty, the serene landscapes of the Annapurna region or the Chitwan National Park are perfect choices.


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