Source::Xinhuanet
XINHUA/RSS
Madrid and Barcelona, Spain's two largest cities, have launched promotion campaigns to lure back international tourists now that the health restrictions in the country are being relaxed. "If life were a city, it'd be Madrid" and "Barcelona like never before" are the slogans of the two campaigns aimed at reactivating tourism after over a year of mobility restrictions due to the COVID-19 pandemic.
The campaigns come with lively promotional videos running in Spanish and English that highlight some of the unique attractions of each city. The Barcelona video is a montage showing visitors enjoying different aspects of the city, while the Madrid video proposes ten activities there.
"We are making an effort to communicate all of the advantages offered by Madrid, which is one of the best cities to enjoy in the world and which has an incredible quality of life," Ana Alemany, head of the Madrid Promotion and Brand Service, told Xinhua.
With restrictions on international visitors coming to Spain removed on June 7 and the obligation to wear face masks in outdoor spaces scrapped on Saturday, the campaigns focus on some of the cities' strongest selling points for international visitors. "Barcelona is one of the most important and relevant destinations in the world," Marian Muro, director of the Barcelona Tourism Consortium, told Xinhua. "Barcelona is a 'cool' city and so people want to visit it. It is also a clear exponent of a Mediterranean city with a rich culture and gastronomy."
Before the pandemic, tourism accounted for seven percent of Madrid's annual gross domestic product (GDP), according to the regional authority, while the Barcelona City Council estimated that tourism made up 12 percent of the city's GDP.
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