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The PATA Nepal Chapter, in partnership with the Nepal Tourism Board, Nepal Airlines, and a host of esteemed national and international tourism organisations, is delighted to announce the fifth edition of Nepal’s flagship international travel and tourism trade show—the Himalayan Travel Mart (HTM)—taking place from 3rd to 5th June 2025 at The Soaltee, Kathmandu.
This year’s HTM holds special significance as it aligns with the Golden Jubilee of the PATA Nepal Chapter, marking 50 years of significant contributions to Nepal’s tourism development and international engagement. Moreover, the opening day will commemorate the 75th anniversary of the first ascent of Mount Annapurna by the legendary French mountaineer Maurice Herzog, whose family will be in Nepal to honour this historic achievement.
Held annually in Kathmandu every June, the Himalayan Travel Mart is Nepal’s premier international tourism marketplace, offering unmatched opportunities for networking, business development, and knowledge exchange among global travel and hospitality professionals.
Now in its fifth edition, HTM 2025 will welcome an impressive delegation of over 700 participants from more than 30 countries, including over 100 international guests. Attendees will comprise global buyers, travel trade sellers, influencers, bloggers, keynote speakers, media representatives, and tourism professionals from both the public and private sectors.
Under the unifying theme “Nepal: Gateway to the Himalayas”, HTM aims to further position Nepal as a leading year-round travel destination, while fostering value-driven engagement, dialogue, and partnerships among stakeholders. The 2025 edition will place particular emphasis on destination marketing, insightful conference sessions, and high-impact B2B opportunities.
HTM 2025 Program Highlights:
Pre-Mart Familiarisation Tours (29th May – 2nd June 2025):
International buyers, bloggers, influencers, and media delegates will participate in curated Destination Experience Tours under two itineraries:
• Nepal’s Golden Triangle: Kathmandu – Chitwan – Pokhara
• Kathmandu Valley and Surroundings: Featuring Panauti, Dhulikhel, Nagarkot, and Kathmandu's cultural sites.
These tours provide firsthand exposure to Nepal’s diverse tourism offerings and help international delegates better understand the country’s experiential tourism potential.
HTM 2025 Conference – 3rd June 2025:
The HTM 2025 Conference is being held under the theme “Mountains, Milestones, and Momentum,” which resonates deeply with Nepal’s national tourism narrative.
• Mountains represent the spiritual and geographical identity of Nepal.
• Milestones celebrate our achievements and collective resilience.
• Momentum reflects our united efforts to advance Nepal’s tourism industry.
The conference will host 20+ renowned speakers and thought leaders—both national and international—who will share insights on key topics including:
• Spiritual, Adventure, and Luxury Tourism
• Cultural Intelligence
• Responsible and Sustainable Tourism
• Contemporary Market Trends, Current Issues, and Emerging Opportunities for Tourism
B2B Buyer & Sellers Meet – 4th–5th June 2025:
The B2B sessions will feature:
• 60+ Buyer Organizations from over 21 countries, including the USA, Europe, Australia, Russia, CIS nations, Asia, and the Gulf region
• 65+ Seller Organizations/Exhibitors from 6 countries, including Nepal, India, Bhutan, Bangladesh, Tibet (China), and Sri Lanka.
Designed to cultivate lasting business relationships, the B2B meetings offer an ideal platform for forging new partnerships and expanding professional networks.
Key Partners for HTM 2025:
Organizing Partner: Nepal Tourism Board
Official Airline Partner: Nepal Airlines Corporation
Official Hotel & Event Venue: The Soaltee Kathmandu
Global Payment Partner (Powered by): VISA
Communication Partner (Connected by): Ncell
Health Partner: CIWEC Hospital & Travel Medicine Center
International Airline Partner: Turkish Airlines
Domestic Airline Partner: Buddha Air
Spirituality Experience Partner: Manakamana Cable Car
Adventure Partner: HighGround Adventures Nepal
24/7 Assistance Partner: Alpine Rescue Service
Sustainability Partner: Sustainable Tourism Project (STP)
Partners in Transformation: Import Promotion Desk (IPD)
Conservation Partner: WWF Nepal
PCO: Event Solution
Creative Partners: Samma Arts and Anigraphy Studio
Premium Hospitality Partner: Hilton Kathmandu
Hospitality Partners: Kantipur Temple House, Kantipur Village, Barahi Hospitality & Leisure, Bagaicha, Hotel Crowne Imperial, Hotel Moonlight Kathmandu, Manag Hotel & Spa, Holiday Inn Resort Kathmandu Budhanilkantha, Banbas, Landmark Hotels & Resorts, Bagaicha Adventure Resort, Jungle Safari Lodge, Hotel Jungle Crown, Royal Tiger Luxury Resort, Temple Bell Boutique Hotel & Spa, Majestic Lake Front Hotel & Suites, Temple Himalaya Hotel & Spa, and Hotel Sarowar.
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