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The 2024 International Tourism Campaign, a collaboration between USAID, the Nepal Tourism Board, and Steller, aims to showcase Nepal's cultural richness and tourism potential globally. Leveraging Steller's international content creators, the campaign will spotlight key destinations like Kathmandu, Pokhara, Bardiya, and Illam through captivating videos and photos. With an anticipated reach of over 20 million viewers, the initiative seeks to stimulate tourist arrivals and solidify Nepal's position as a premier tourist destination.
U.S. Ambassador to Nepal Dean Thompson highlighted Nepal's diverse landscapes and vibrant cultures, underlining USAID's support for the country's tourism sector as a driver of inclusive economic growth. Nandini Lahe Thapa, Officiating CEO of the Nepal Tourism Board, emphasized the campaign's role in sustaining tourism growth, citing Nepal's attraction to over 1 million international visitors in 2023. The partnership reflects a shared commitment to catalyzing growth in Nepal's tourism industry, attracting investments to enhance infrastructure, and showcasing Nepal's unique offerings to the world.
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