The Return of Betsy Beer

30, Oct 2019 | nepaltraveller.com

Cathay Pacific’s hugely popular craft beer has a new look and flavour – and it’s now in all cabins on all long-haul flights

Cathay Pacific’s hugely popular Betsy Beer is back and it’s better than ever with a new taste, a new look and a new rollout making it available to all passengers on long-haul flights in all cabins. The return of Cathay Pacific’s signature, locally brewed craft beer is the latest enhancement the airline is making to its passenger flight experience as it continues its mission to exceed customers’ expectations at every stage of their journey.

Betsy Beer became an instant hit when it was first rolled out in February 2017 to First and Business Class passengers on flights between Hong Kong and the UK. The beer takes its name from ‘Betsy’, Cathay Pacific’s first aircraft, a Douglas DC-3, which flew passengers around the region in the 1940s and 1950s.

Now making its spectacular return, this new iteration of Cathay Pacific’s one-of-a-kind craft beer is available to all long-haul passengers. Guests visiting Cathay Pacific’s lounges at Hong Kong International Airport can also enjoy a bottle before they board their flights.

The new Betsy Beer is a citrus-forward Pale Ale, created in partnership with expert Hong Kong brewery Gweilo Beer. Building on the original ‘Betsy’ DNA, the beer is brewed from a predominantly unroasted malted barley base together with some slightly roasted barley to give a sweet, malty profile with hints of bread, biscuit and toffee. Locally sourced orange peel is added in the boil to help further form the flavour. The beer is then fermented using Gweilo’s house ale yeast, after which it is dry hopped with a blend of citrus and orange-forward hops to complete the aroma and flavour profile.

Cathay Pacific General Manager Customer Experience and Design, Vivian Lo said, “Betsy Beer was incredibly popular with customers when we originally launched it over two years ago, and we’re thrilled to offer this specially created Hong Kong-made beer once again.”

“Whether you’re a newcomer to craft beer or a passionate enthusiast, Betsy Beer has something for everyone. Its character is both distinctly Cathay Pacific and distinctly Hong Kong, and it’s the perfect accompaniment to the diverse options served as part of our inflight culinary experience.”

Cathay Pacific is continually enhancing its customer experience offering, in particular the F&B. Following on from its ‘Hong Kong Flavours’ menu introduced in January, the airline also will be unveiling a brand new Economy Class dining collaboration very soon.

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