Source::
Emirates and the Sri Lanka Tourism Promotion Bureau have met and signed a Memorandum of Understanding (MoU) at the Emirates Group Headquarters in Dubai, reaffirming the commitment to Sri Lanka and outlining mutually beneficial initiatives that will help revive the local tourism industry.
The deal was signed by Ahmed Khoory, Emirates senior vice president, commercial West Asia and the Indian Ocean, and Kimarli Fernando, chairperson of Sri Lanka Tourism Promotion Bureau. This is a win-win for both parties with Sri Lanka being a key market in Emirates' global network and Sri Lanka can leverage the airline's widespread network to boost its country as a tourism destination all around the world.
Under the agreement, Emirates and Sri Lanka Tourism will benefit from joint activities that will help enhance trade and tourism, including trade shows, trade familiarisation trips, exhibitions and workshops. The Sri Lankan Tourism Promotion Bureau has said that this partnership is crucial for us to explore and capitalize on opportunities that emerge and to open up many beautiful avenues to establish brand awareness and perceived quality in the global tourism market.
