Source::Xinhua
Sri Lanka plans to allocate 56 million U.S. dollars for tourism promotion activities in its main tourist source countries during the second quarter of 2022, an official said here on Wednesday.
The Tourism Ministry of Sri Lanka has clarified that the main targets for tourism promotion are Britain, India, Russia and China. In addition, they have said that they have an ambitious plan to attract tourists this year and the Minister of Finance has agreed to provide 56 million dollars for the promotion.
The Sri Lankan government approved in 2021 a five-year global action plan to promote tourism. The Ministry of Tourism is currently in the process of selecting an event management firm, an advertising firm and a digital partner to implement the project.
So far in 2022, over 150,000 tourists have visited Sri Lanka. In December 2021, business consultancy McKinsey & Company told an economic forum in Colombo, organized by the Ceylon Chamber of Commerce, that Sri Lanka may take up to five years to reach the tourist figure recorded in 2018, before the Easter Sunday attacks in 2019 and the outbreak of COVID-19 in the country in 2020.
