Major milestone for Cross Hotels and Resorts

19, Jan 2022 |

The Cross Collection, an amalgamation of unique properties in Asia, signs new deals to provide the best of hospitality

Cross Hotels and Resorts on January 18 reached a major milestone with the launch of Cross Collection. The Cross Collection is a blend of chic resorts and city hotels in first-tier tourist and business destinations. It will be a composite of unique properties throughout the Asia Pacific, a hospitality network for all.

This deal is a new chapter for Cross Hotels and Resorts as it continues to add to its impressive portfolio of modern properties with Haven’t Met Bangkok Silom and Itz Time Hua Hin Pool Villa. 

Harry Thaliwal, CEO of Cross Hotels and Resorts, said: “Cross Collection is our white-label branding solution for independent hotels and I’m proud to welcome Sincere Capital Land Co., Ltd to our family. It’s our entrepreneurial approach that allows us to push traditional hospitality boundaries and offer partners very workable solutions that elevate their businesses to a higher level. We give owners the opportunity to belong to a strong, international brand with a global distribution network that’s continually growing.”

Building on Cross Hotels and Resorts’ Uniquely Yours concept, the new properties share the same corporate goal of giving guests the best of experiences through their passion for hospitality. 

“We have complete trust and confidence in Cross Hotels and Resorts, in its brands and in the global distribution, which is backed by Flight Centre Travel Group. We are honoured to become part of Cross Collection as we have our own story to tell and we want to bring it to life. With Cross Collection we can be us,” said Chayaphon Hunrungroj, Owner of Sincere Capital Land Co.

Cross Hotels and Resorts currently has more than 23 hotels under five distinct brands – Cross, Cross Vibe, Away, Lumen, and Cross Collection – across Vietnam, Indonesia, Thailand, and Japan.

Photo courtesy: Cross Hotel and Resorts

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