Cathay Pacific embarks on a journey to become one of the world’s greatest service brands
Cathay Pacific celebrated the start of a new journey on May 9 with the purpose of moving people forward in life, through the airline’s ability to connect them to meaningful people, places and experiences.
Cathay Pacific Chief Executive Officer Rupert Hogg said, “Over the last seven decades we have grown to become one of the world’s leading airlines, and our goal now is to continue to move forward by becoming one of the world’s greatest service brands.”
“Move Beyond is our call to action,” adds Rupert. “For us, it is to have an ambitious leadership mindset. We choose to lead and blaze a trail of progress. It represents our continued commitment to delivering personal service that moves people emotionally. To never stand still.”
The airline’s brand reflects its determination to challenge what is considered ‘standard’ or ‘expected’; to move beyond and focus on core values such as thoughtful, progressive and a can-do spirit. Cathay Pacific is moving beyond for our customers by bringing personal recognition and a sense of care and reliability to the whole travel experience.
With that in mind they have introduced new seats, installed Wi-Fi across the majority of our long-haul fleet of aircraft, enhanced food and beverage offerings in all classes, and upgraded our digital platform to give customers more control of their journey – with the promise of more to come in the months ahead.
In addition to having one of the youngest fleets in the world, ongoing network growth, digital enhancements and the re-opening of a stylish Cathay Pacific signature lounge in Shanghai Pudong, the airline will be introducing a wealth of new inflight entertainment content in the next few months, giving the Cathay group the greatest range and volume of movies, TV and audio programmes of any Asian airline.
This will be followed by the launch of a new Business Class experience later in the year, complementing the modernised dining proposition introduced on all our long-haul flights.
Backed by popular demand, customers can also look forward to the return of Betsy Beer, the craft ale that has been specially brewed to be enjoyed at 35,000 feet.