A Chocolate Lover’s Heaven as an Interactive Display at Hamad International Airport
DOHA, Qatar – Qatar Duty-Free (QDF) collaborated with the Belgian chocolatier giant, Godiva to launch its first in-store interactive wall display in travel retail that has been designed to cater to its chocolate-loving passengers travelling through the award-winning Hamad International Airport (HIA).
The Vice President Operations of QDF, Thabet Musleh, stated, “We are pleased to partner with Godiva to delight chocolate lovers passing through our home and hub, Hamad International Airport, with this new interactive display. At QDF, we are committed to offering our passengers new, exclusive and memorable experiences every time they shop with us.” He further said, “We are thrilled to collaborate with one of the world’s finest chocolate brands, offering our passengers a sweet escape with a first-hand, personalised experience into the world of chocolate with Godiva for the first time at Qatar Duty-Free.”
More on the topic, the President Global Sales at Godiva, Matthew Hodges, said, “The idea of the interactive wallbay, which is a first for Godiva, was borne of the realisation that today’s consumers shop in a different way to their predecessors. They are looking for engagement with the brand, for an interaction which makes them feel valued and appreciated. This joint project with QDF will enhance the appeal of our gifting items and, through the clever use of technology, make it easy for millennials to purchase products based on their specific needs.”
Awarded “Airport Retailer Of The Year” in 2018, Qatar Duty-Free hosts more than 90 boutiques and more than 30 cafés and restaurants, turning passengers’ stay at the airport into an unforgettable five-star experience that they will look forward to repeating every time you travel through Doha. It is also the second-largest duty-free operator in the Middle East and one of the largest duty-free retailers in the world covering an area of 40,000 sq mt.