Turkish Airlines signs an agreement with American Express Global Business Travel
-   2018-07-04   nepaltraveller.com
Turkish Airlines signed a deal with American Express Global Business Travel (Amex GBT), one of the world's leading agencies for corporate travel. The agreement was signed by Turkish Airlines Chairman of the Board and the Executive Committee, M. Ilker Ayci, and Amex GBT’s Board Chairman Greg O’Hara. Turkish Airlines is to expand its existing collaboration with AMEX to a global partnership, which has been on a regional scale between 2014- 2017 including just Europe, North America and Asia Pacific regions. The global carrier, who has added South America region to the new joint service area with Amex GBT, will also become one of the airlines supported by Amex GBT at the top level, within the scope of this expanded agreement.
The agreement is aimed to determine a common strategy on a global level and to increase the cooperation between the management of both parts at all levels along with this expanded partnership. Another goal at this point is to increase the cooperation in product development and sales for ‘Marine & Offshore’, ‘Travel and Lifestyle Services’ (TLS), and ‘Meeting & Events’ segments. Promotion of Turkish Airlines brand awareness and perception within Amex GBT organization, as well as top-level participation in all global events organized by Amex GBT, increasing the visibility of Turkish Airlines in Amex GBT’s communication channels, acquiring new corporate customers through the joint data analysis studies, and also the promotion of sales activities are all the other subjects to be improved within this new business partnership.