Turkish Airlines chosen as the Turkey's Most Valuable Brand in all sectors
-   2018-06-07   nepaltraveller.com
Brand Finance, one of the world's leading independent organizations in brand valuation and strategy consulting, announced the results of 2018 evaluation. According to the announced results, Turkish Airlines was declared as the "Most Valuable Brand" of Turkey in all sectors.
Commenting on the results, M. Ilker Ayci, Turkish Airlines Chairman of the Board and the Executive Committee said, “This year, once again, Turkish Airlines was declared as the most valuable brand of Turkey in all sectors. This is a great honour for us. We will keep working hard to properly carry this reputation as the greatest brand ambassador of our country on global scale.”
Brand Finance, evaluates thousands of brands on a global scale through the researches that centered on finance and marketing variables. It announces its ranking results annually, which are shaped according to the brand power and value criteria since 1996.